This YouTube clip of a recent Fullerton Redevelopment Agency strategy/workshop session is a must see for anyone who wants to see how their decisions are made. The audio has been artfully overdubbed to protect councilmembers from appearing ridiculous and thus preserving the dignity of their office.
UPDATE: In our carelessness we omitted citation for the image of “Donald’s Serva-teria. We got it here, and apologize for the oversight.
– Joe Sipowicz
In our previous post here we identified the buildings at the Hope University campus as “Exaggerated Modern.” Being unusually perspicacious, we have anticipated that some of our Friends will want an explanation of what this architectural term means, and that some even may suspect that we just make this stuff up for fun.
And so we have called upon the good offices of Dr. Ralph E. Haldemann, Art History Professor (Emeritus) at Otterbein College, Ohio – our adjunct Arts and Architecture editor – to expound upon the term he so helpfully provided for our prior post. We reproduce his scholarly explanation below:

The term “exaggerated modern” simply means a style that uses the materials and structural emphasis of Modern architecture, with exaggerated features: soaring, cantilevered roofs, expansive and often canted storefronts, and the deployment of exposed structural elements like precast concrete, steel trusses, etc., to emphasize engineering virtuosity. The style is resolutely exuberant, commercial, and auto-oriented. The style dominated American roadside architecture between 1955 and 1965, and even made inroads into high-style architectural efforts such as the buildings at Hope U.

Exaggerated Modern ought not to be confused with the term “googie” – an applique design phenomenon that in some ways parallels Exaggerated Modern. Googie themes tend to be kitschy renditions of popular 1950s scientific imagery – atomic, astronomic, and zoological (amoeboid shapes); or fun arrangements of geometric shapes, patterns, and colors, etc. These energetic and playful themes will very likely be housed in structures exhibiting Exaggerated Modern attributes, or on attached or adjacent signage; but the two notions should not be conflated.

Professor Chester H. Liebs has aptly described the outlines and history of Exaggerated Modern in his magisterial book From Main Street to Miracle Mile, Little Brown & Co., Boston, 1985. cf. pages 59-64. click here to see
Thanks, Dr. Haldemann. The check is in the mail!

We have it on good authority that when Hope University hightails it from Fullerton to points south, the Exaggerated Modern buildings on their erstwhile campus may be in danger. How come? Because the very entity that built them in the 1960s – CSUF – is said to be eager to reacquire the property. Based on their recent architectural efforts, a massively overbuilt campus, plus the need to house more students like sardines, the future isn’t too hopeful for the buildings on the Hope U. campus.

The complex of buildings that originally served CSUF as graduate student housing, bookstore, and cinema with their glass walls and soaring roofs have been recognized by many for their architectural value – but never by a governmental entity – and in government land planning thats all that really counts. They have not been recognized by the City, the County, or the State as an historical resource and at present have nothing standing between them and a possible wrecking ball except Fullerton Friends willing to work to preserve them.

If we set aside the irony of the CSUF buying back property they once owned, and focus on the aesthetic importance and the sound construction used and the opportunity for creative re-use, we can only conclude that these buildings are worth saving!
Please call State Assemblyman Mike Duvall (714/672-4734) immediately to let him know what you think; e-mail Fullerton City Council members (Council@ci.fullerton.ca.us) to let them know that this complex of buildings deserves to be an historic district. Don’t forget to call Chris Norby, County Supervisor at 714/834-3440 to ask for his support.
If you are a member of the heritage group be sure to tell your board that you want these gems of modern architecture preserved – unlike the buildings currently being demolished on Chapman Avenue to make way for the “Jefferson Commons” monstrosity.
WORKING TOGETHER WE CAN SAVE THIS RESOURCE FOR THE PEOPLE OF FULLERTON, ORANGE COUNTY, AND CALIFORNIA!

P.S. We have asked our Arts & Architecture Department to develop an educational post to define just what “Exaggerated Modern” is. We hope (no university) you will stay tuned.

Listen to Councilman Shawn Nelson as he effectively guts the findings of blight necessary to establish the proposed redevelopment expansion. He applies intelligence and common sense to this issue that would, if imposed, negatively effect the future of Fullerton. Undeterred by staff and colleague pressure, he stands on principle instead of prevarication and political expediency.
Folks, this is what a real leader looks and sounds like.
Former Troy High foreign exchange student and Friend of Fullerton B’rni (Barney) Wewak, current headman of a Papuan highlands tribe, recently sent us an e-mail. It seems that Barney not only follows the doings in our humble little burg, but he also keeps abreast of California politics. We reproduce his e-mail wherein he shares his thoughts on Proposition 1F. We have translated his e-mail from the original Papuan Sepik dialect so that you Fellow Friends may enjoy it, too.

Greetings Brothers and Sisters of Fullerton! May your deities grant you a bountiful red fruit crop and may the tree bark grubs fall easily onto your banana leaf!
I have been keeping myself informed about the perilous economic time of troubles in your beautiful land of California where the warm sun shines beneficently on the succulent bosoms of your generous women. I believe that the strange-speaking, abnormally shaped Headman of your noble country is attempting to lay a heavy burden on you in the form of Propositions 1A-1F. There is no need for me, once merely a humble visitor to your abundant land to tell you that 1A-1E are nothing but lies and deceit – the malicious whisperings of an evil spirit. But I must also tell you that 1F is full of danger for you, as well.
If I may be so bold, let me share with you a story about my tribe that I think will help you understand your danger.
Some time past our tribe began to experience a shortage of bright feathers. Our tribal council of elders began to borrow feathers from neighboring tribes, promising a percentage of our annual taro crop and sea shell reserve. We soon became heavily indebted to the neighboring tribes who began to lord their superiority over us. And then it became known that much of the bright feather shortage came from the elders themselves who had begun to create ever more elaborate headdresses!

Finally, the tribe had endured enough and decided that unless the elders produced a balanced feather plan they would be forced to yield up their annual Yam Stipend. The elders met and deliberated for many, many months. And it came to pass that in order to maintain their splendid plummage and keep their yam allotment, the elders raised each tribesman’s feather quota!
And so my Friends in Fullerton and California I earnestly admonish you to avoid the costly error of my people and do not fall into the tapir-trap that has ensnared my tribe.

In valediction I say to you – my fellow Friends of Fullerton : may the gods remain favorable to you and grant you gentle rain in the summer and confusion to your enemies.
B’rni (Barney) Wewak, D.Lit, Cantab.
Last night we sat through the horrendous hearing on Redevelopment expansion. It was really a pretty painful thing to have to endure.
City staff and their consultant put on a performance that can only be termed embarrassing. To describe it any farther would do an injury to my synapses, and so I’ll pass. Their presentation was eviscerated by Councilman Shawn Nelson and several speakers from the public – notably former Councilman Conrad Dewitte, former Congressman Bill Dannemeyer, GOP Central Committe member Bruce Whitaker; and perhaps the best of all, Jane Reifer . We note that our lawyer Bob Ferguson showed up too. We can smell a lawsuit coming.
The case boils down to this: you can’t create a Redevelopment project just because you need the money. It’s been done for years, but judges are finally starting to uphold the law. About time.
One of the words that the cheerleaders of the expansion kept using was “tool” and this sure was appropriate since city staff and the Jones/Bankhead team dredged up a number of tools to come to the meeting and add moral support.

There was Theresa Harvey of the Chamber of Commerce who mumbled and stumbled her way through a statement clearly not written by her; a character by the name of Rick (or Dick – can’t remember) Price representing an outfit that goes by the hilarious name “Fullerton Positive” and wears smiley face buttons on their lapels; John Phelps – one of the biggest welfare recipients in Fullerton’s Redevelopment history ; and former councilman Peter Godfrey – who could only be seen from behind. It was nice to see Peter again, if only his backside, to remind us of his vacuous tenure on the council and recall that he was one Linda Lequire whip crack away from voting to keep the obnoxious Utility Tax.

As expected Bankhead and Jones were shilling hard throughout the hearing, Jones giving one of his brilliantly cuckoo rants complete with crazy gesticulations.

Since Pam Keller recused herself, Sharon Quirk became the necessary third vote and she kept noncommittal, sensing no doubt the political pitfalls of either position. She asked a lot of questions that seemed rehearsed with staff, and acted like she wanted more information from the lame consultant. We have to question her sincerity since she’s already had plenty of time to lay out the ground rules before last night – the proverbial 11th hour. And so we got the strong sense of a kabuki performance. The simple fact is that Quirk could have killed the deal last night. The fact that she permitted the monster to live indicates she will be going for this when it comes back on June 18th.


It seems a little strange that an organization that purports to support the interests of business would allow itself to become an impotent pawn in a game run by and for city bureaucrats. And yet that is exactly what has happened.
This afternoon the City Council received an e-mail from Theresa Harvey, Executive Director of the Chamber in support of the proposed Redevelopment expansion on tomorrow night’s City Council agenda. The letter attached to the e-mail would be comical if there weren’t so many dues paying members of the Chamber who will get screwed by Redevelopment.

Harvey starts out by trotting out all the old cliches about infrastructure, housing and business climate. What she utterly fails to mention is how Redevelopment diverts a finite amount of disposable income of consumers from existing businesses to new ones; how it invites bureaucratic interference in business decisions, thus impinging on entrepreneurialism; how it requires business and property owners to endure the idiotic design review process; how it selects favored businesses and “developers” as winners, to the detriment of others. In short: Redevelopment does not work. it is a government ponzi scheme that leverages bonded indebtedness off of property tax revenue; it discriminates against the majority of businesses in favor of a few; and any policy or program that discriminates against the majority of business is, by definition, ANTI-BUSINESS!
Ms. Harvey decorates her tribute to Redevelopment by citing the “charm” of downtown Fullerton. Anyone who has been reading these pages lately knows that whatever charm Fullerton has, it has in spite of Redevelopment, not because of it. Does she support giving away public sidewalks? Does she approve of squandering millions of dollars to move a fast food outlet 200 feet? Does she like giving away free public land to developers? She must. She must like it a lot.

You would think that the businesspeople on the Board of the Chamber of Commerce would have enough sense to grasp these simple notions. But when you reflect on the fact that our old friend Dick Jones, a government educated doctor, used to be the president of the Chamber, the institutional dysfunction of this group can be discerned in much clearer focus. The Fullerton Chamber of Commerce has become nothing but a sissified adjunct of City Hall, confusing their own alleged mission with that of the City apparatchicks.
To the members of the Fullerton Chamber of Commerce: stop paying your dues until your Executive Director and Board start defending business instead of government expansion and bureaucracy!

Orange County Register reporter Barbara Giasone finally sunk her teeth into a red meat issue with her surprising interviews of high school kids that appeared in the April 30 issue of the Fullerton News tribune. Surprising you ask? How so? Because it might actually smack of criticism of Fullerton City Council and its staff who are promoting a six million dollar pay out to the largest fast-food corporation in the history of mankind in order to move a McDonalds 200 feet closer to a bottomless supply of junk food junkies – high school students at Fullerton High School.
We find it interesting that Barbara followed up on her usual fluff piece of April 23 with her theme of the 30th: she got the idea from us! Although we got no credit from Babs, a professional courtesy we can forgo since neither of us are professionals, we are encouraged that she is reading our blog and is willing to follow our lead. Heretofore she has been regurgitating City hall press releases; if she is willing to use FFFF as a source of her journalistic inspiration we can only envisage good things for Fullerton.
Our only suggestion to Barbara at this point is to get the rest of the story: the subsidy to a vast corporation; the crappy McSpanish architecture; the use of the “save the Fox” movement by city staff to leverage a titanic McBoondoggle.
Barbara: how did the Fox preservation project morph into the endomorphic mess it has become?

On May 5th, the Fullerton City Council will once again take up the matter of a vast new Redevelopment land grab in Fullerton. The bureaucrats in City Hall want to appropriate all the property tax that they can by throwing the Redevelopment net over a huge swath of the City. In order to do so they must find “blight” and they must be able to prove it. So far they haven’t. They never will.

What does “redevelopment” mean in practical terms? It means the diversion of property taxes from other government agencies; it means the power of eminent domain over law-abiding property owners; it means more massive developments by favored developers; it means more design mediocrity – or worse.

Devoted Friends of Fullerton, over the past few weeks we have favored you with a litany of loose accountability and lax responsibilty exhibited by Fullerton’s Redevelopment Agency over the years. These sad stories have detailed incompetence, government overreach, bureaucratic usurpation of sovreign authority, the serial uglification of downtown Fullerton; and worse still, our tales have shown the happy compliance and enthusiatic support of the City Councilmembers for all this misfeasance.

Although some of the Redevelopment case studies of mismanagement and boondogglery we have related occurred in the 1990s, nothing has changed. The fact that Don Bankhead and Dick Jones can still cheerlead for this failed – and failing – government entity only goes to show how irresponsible it would be to permit the metastasis of Redevelopment in Fullerton. Harnessed side by side, these two have trudged through the last twelve years approving most of the Redevelopment disasters we have recounted to you Friends.

So now we are at the proverbial eleventh hour; what will happen on Tuesday? Jones and Bankhead(Joneshead?) are on safely board. Nelson is on record as opposing the expansion; Keller seems to be opting out because of a conflict of interest. This leaves Sharon Quirk as the necessary third vote. Although every instinct in her body must be telling her to go with the staff and the good old boys, to just follow on the slip-stream of inertia, we think she may be entertaining some nagging doubts. Even if these doubts are of a political character, we will embrace them as if they were the heartfelt and genuine response to our brilliant posts on the history of Redevelopment disasters in Fullerton.

On Tuesday we will be watching Quirk. She will have the rare opportunity to do the right thing – to refuse the expansion and to say why: Redevelopment does not work. It is a scam. It invests authority in people who are not qualified to exercise such authority and it engenders both incompetent government action and lack of accountability for those who act ineptly or even illegally.
Quirk’s choice is really pretty easy.

Is La Habra city councilwoman Rose Espinosa going to run for County Supervisor? Apparently she has made an “intent to run” filing – the first step in the campaign process. At this early junture it may be too soon to tell if she is serious or merely posturing – going for a deal with County Dems and union honchos.

All of this seems like excellent news for Fullerton’s own Shawn Nelson. A split Democratic vote means that the Dems will end up going after each other – not him in the primary, and, who knows, a solid Republican candidacy might get 50% +1.