Well, let’s be honest. Downtown Fullerton loses well over a million bucks every year, subsidized by the taxpayers. The beneficiaries? The good folks who purvey liquor, blast loud music, enable drunk driving and escape any sort of accountability for their customers’ behavior.
And so I unveil my concept for DTF branding. Introducing the Barfman theme:
It’s axiomatic that when government agencies get money from some external source they often display a casual attitude toward spending it intelligently. Thus we get boondoggles like the infamous Trail to Nowhere, paid for mostly by a State grant.
The latest example of this is an $800,000 grant handed to Fullerton by Caltrans meant to improve transit centers. Here’s the staff report intro:
BACKGROUND AND DISCUSSION The City received funding to enhance and beautify areas in and around the Fullerton Transportation Center (FTC) through a competitive grant application process. The City used the grant to work with a consultant to establish a downtown brand and wayfinding program to assist mass transit users navigate the downtown area and improve visitation. The FTC is one of the higher ridership stations in the region serving over 400,000 riders annually. The project would capitalize on visitors using both Amtrak and Metrolink services.
At the last council meeting Community and Economic Development Director Sunayana Thomas and ED underling, Taylor Samuelson presented the fruits of all their labor so far in their effort to expend the Caltrans largesse.
And what they came up with is mostly just comical. And unnecessary.
It seems that our staff thinks the the most important way to “enhance” the FTC is by installing news signs. But of course “signs” is far too simple a concept, which instead is called “wayfinding,” a term implying that people are just too stupid to know where they’re going while “navigating.” But of course we know this whole thing is just make work for our crack “economic development” team who don’t develop anything except our pension obligation to them.
Of course a sign is inextricably tied to the notion of “branding,” an advertising phrase co-opted by bureaucrats pretending they have something to sell. And boy do they think they can “capitalize” on visitors. Why branding downtown Fullerton has anything to do with Caltrans is beyond me, but I leave that to greater minds to ponder.
Here are some branding ideas displayed at the council meeting.
Legendary music history? Local charm? A carnation? Botanical attributes? Modern and timeless theme? WT everlasting F? We paid somebody for this nonsense?
And, of course, new signs, repeating the theme, just in case you didn’t get it the first time.
Naturally, the “brand” looks outdated even before it’s installed on the signage, and we can be sure that in less than ten years the reigning economic development experts will be calling for a new brand, the old being so embarrassing. But in the meantime, fear not. The signs will be printed on “retroflective” vinyl attached to rigid aluminum panels.
The funniest idea of all is the notion of a “gantry” sign spanning Harbor Boulevard, welcoming people to downtown Fullerton.
Of course there already is a sign on the old UP bridge doing just that a few hundred feet to the south:
And how much is this nonsense going to cost the taxpayers of California? Check out the budget:
That’s $322,000, give or take, if you count thirty-one grand for some sort of mural. That’s a whopping 40% of the entire grant that is supposed to freshen up the Fullerton Transportation Center.
When you see this sort of circle wank, you really have to wonder if there is anybody providing any sort of adult supervision in City Hall when you look at footling crap like this.
Now that Shana Charles and Ahmad Zahra’s critical “Fiscal Sustainability (or something like that)” ad hoc committee has been created, and a quorum of that committee has been appointed by the City Council, I don’t see any reason why the three appointees can’t meet, appoint a chairman, and start on the all-important task at which our well-paid staff has dismally failed; to wit: figuring out how to stanch the red ink flow that our leaders and their professionals have created over the past decade or so.
Zahra and Charles couldn’t be bothered to find their own appointees. I guess it was too hard for them.
In my last post we already received some helpful comments about how to close the budget gap between revenue and expenses. In this in post I invite any other ideas that seem worth discussing, but that probably would never see the light of day in a city staff report. Here’s an outline of what we have so far.
Convert the paramedic function performed by the fire department into a privatized EMS job. Reorganize the “fire fighters” accordingly. Placentia has done this.
Levy a use fee on all downtown bars/clubs that serve booze after 10pm. The fee accompanies all CUPs. Those who create the mess pay to clean it up. No more subsidies for club owners. $5000 a month would generate almost a million bucks a year.
Alternatively, close all the downtown bars at midnight, and;
Get rid of the special downtown police force.
Eliminate the “economic development” division of the Community Development Department. No one knows what this function actually costs or what revenue it produces, but as one commenter put it, it doesn’t even pay for itself.
Start preserving commercial and industrial zones to generate business; stop handing out zone and General Plan changes in these zones for massive residential apartments blocks.
Get rid of the “I Can’t Believe It’s a Law Firm” of Jones and Meyer that inevitably makes more when they fuck something up, which is most of the time. To this day no one knows how much they billed the taxpayers of Fullerton by suing FFFF, Joshua Ferguson, David Curlee, on top of what the hundreds of thousands the City paid out in damages and attorney fees. Who knows how much the legal “advice” of this clown show has cost the City over the past 25 years.
Well, that’s just to get started. I hope the new committee will be open to these and other ideas. City staff has no incentive to propose anything except a new sales tax increase. I guess we need to help them.
A little late reporting this, but it appears that last week the Fullerton City Council appointed three members to the newly created Let’s Have A Sales Tax Committee, the brain child of Shana Charles and Fred Jung and Ahmad Zahra.
The item started out with a fizzle but got better as the hearing progressed. It appears that only three people applied. Charles and fellow committee-creator Ahmad Zahra couldn’t even find anybody to appoint. Charles who was in a big hurry to get this going only spoke to one person, who wisely declined. Zahra likewise failed find anybody and suggested the whole thing be re-advertised. It doesn’t seem to have occurred to these two worthies that 1) nobody applied because nobody cares; or, 2) people realize what a footling exercise this is.
But wait a minute. Maybe Charles’ genie is better off out of the bottle
Nick Dunlap said he was ready to go and appointed Jack Dean, a long-time anti-tax crusader who’s been around the Fullerton scene for a long time and knows the city. Apparently, he was active in the Great Recall of 1994. This makes sense since Dunlap correctly identified the whole process as a slow roll toward an inevitable tax proposal conclusion. Bruce Whitaker nominated a guy named Bill Brown who I don’t know anything about, but who I presume is another fiscal conservative.
Then came the real fun. Fred Jung, who was in zoom mode, nominated Tony Bushala, the founder of this blog in 2008, and who is well known for his huge roll in killing the last sales tax proposal, Measure S, in 2020, as well as the school bond attempts in the same year. It’s now pretty obvious that Jung’s role in this affair is to pull the plug out of the socket.
When the vote came, Zahra petulantly voted no to the three members appointment. He didn’t bother to say why. Charles simply said she’d be appointing her member later. The approval was 4-1 and we have three members to Ad Hoc Whatever It’s Called Committee.
So now the Committee exists and has a quorum. I wonder if they can’t start holding meetings as soon as they like. They can also start talking about ways to save money that the staff won’t touch, like a levy on all downtown bars/clubs open after ten P.M. to recoup something from the horrible 1.5 million annual red ink sink hole known as downtown Fullerton. Or they could discuss the elimination of the so-called downtown police Echo Unit that has caused as much trouble as it has prevented.
They might also discuss salary freezes, something all businesses do when times get tough.
Both Charles and Zahra know that if their chosen candidate, Vivian Jaramillo, is elected they can replace Whitaker’s appointment in December and get the tax train back on its predetermined rails. But if that doesn’t happen, this committee could surprise the employees in City Hall by coming up with some really inventive ideas.
Just when you imagine that those purveyors of idiocy, The Fullerton Observer, can’t get any more entangled in making the news, they excel themselves. And by excel I mean fraud.
A Friend sent in an image of the latest paper copy of the Observer showing an unattributed ad for the money pit known as the Walk on Wilshire.
It’s intentionally fraudulent.
The effort is intended to stir up support for the street closure that right now is on life support, having been given only a three month reprieve by the City Council in July, while the bureaucrats stumble around looking for plausible reasons besides self-interest to keep it going.
The scam here is to suggest that the businesses listed get some benefit from the Wilshire Avenue street closure that so far has only one dedicated participant after four years – Mulberry Street. That’s just an oblique lie. Some of these businesses aren’t even on Wilshire, or even close to it; and others inside the Villa del Sol have no practical proximity to the street even if they wanted to play along with this money-losing, make-work charade characterized as “business development.” There are even two salons listed, the connective tissue to WoW so tenuous as to be transparent.
And the worst part is, there are several business listed here who are actively opposed the the street closure. Their phone numbers are printed here, presumably so that Observers can call them up and harass them into supporting the continuation of this nonsense. Did the Observer obtain permission from these businesses to use as a prop in the propaganda campaign? Wanna bet on that?
This is the sort of behavior that has the hallmark of the Fullerton Observer over the years, amateurism blended with vitriol for anybody that doesn’t bend the knee to the bureaucrats in City Hall, and weird leftist ideology.
It’s funny how, one by one, the advocates for the idiotic “Walk on Wilshire” determinedly reject common sense arguments against it’s continuance.
The concept has been a money loser for the City. Who cares?
Created and perpetuated by “economic development” City employees as make-work for themselves, the thing is an economic sinkhole, just like the rest of downtown Fullerton, while the City suffers from a massive tsunami of red ink. Who cares?
Only one restaurant has deemed it worthwhile to fully participate in this financial disaster. Who cares?
The rights and interests of business owners elsewhere on Wilshire Avenue have been intentionally denied. Who cares?
The ability of motorists to use a public street bought and paid for by the public has been denied them. Who cares?
At the July 16th City Council meeting we learned what was valuable according to the advocates of this moronic scheme. It wasn’t really about “economic development,” because there isn’t any. It was all about the squishy, feel-good goal of a communal gathering space, as if this silly, blocked off space provided any better communal experience than private dining on the inside of a restaurant, or on the sidewalk.
The fact the that the Fullerton Observer has dedicated itself to defending this ludicrous scheme should be sufficient evidence of its idiocy. The real goal of this gaggle is to deny auto access to a public street; it’s the first small step to a utopia where everybody is poor, riding bikes and wearing Mao jackets. But that’s too nutsy even for them to propound openly. So they advocate for a “public gathering space” even though the “Walk on Wilshire” is not really open to the general populace at all.
What these people don’t acknowledge is that there is already a large public space in downtown Fullerton.
It’s called the Downtown Plaza, an acre of open space that already exists, and that can be used without any cost for those interested in the orgasmic experience of New Urban public gathering. There’s even a little parklet across the way. Here it is:
There is absolutely nothing from keeping the City opening this huge space to public dining and permitting ALL the restaurants in Fullerton to cater their wares here directly, or through an on line application. There’s trees, green grass and blue sky overhead.
Of course this would require almost no City involvement, and no project our economic development employees could put on their time cards. It was built a long time ago and, except for a few events goes mostly unused. But there it is. String some solar light in the trees, put out some tables and you’re good to go. There’s even a handy parking structure across the street.
How about this as a “pilot” program: use the existing open space for that “al fresco” dining experience so beloved by Bruce Whitaker, and open up Wilshire Avenue to the people who want to drive on it, and for the businesses on Wilshire that need it for convenient access and parking.
Does this idea seem ridiculous? Why? At the very least it demonstrates the shallowness of the alleged arguments in favor of keeping Wilshire closed: the City doesn’t intelligently used the communal gathering space it already has.
And why not restrict outside dining to the sidewalks, where it belongs?
Our City staff, and at least two of our City Councilpersons, maybe three if you count Bruce Whitaker, would rather shut down a public street to our detriment, but to their benefit.
Next Tuesday our City Council will once again address the issue of Walk on Wilshire, the bureaucrat-driven “pilot program” that closed off the 100 block of West Wilshire Avenue to street traffic so that three restaurants could set up shop in the middle of the street. The issue is whether to approve an extension of the idea. Pretty soon they’re going to drop the word “pilot” altogether, and we’ll know that City Hall has permanently squatted on the street.
As usual, the staff report is so poorly written that it takes some forensic work to figure it out.
So far the thing has cost ninety grand, but more “enhancements” are projected – another $80,000. Staff says lease revenue for the past 27 months is less than $36,000, but somehow will go up to $40K a year once two more users build their “parklets” – a silly phrase that has currency among urban “planners.” That remains to be seen, but any way you slice it, with ongoing maintenance costs it will be years before the City recoups its outlay – if it ever does. This concept seems to have eluded the crack minds of our “Economic Development” employees, and our City Council that steadfastly spends more to get less back. But that is the constant theme of Downtown Fullerton.
It’s funny how depriving the taxpaying citizens of their right to drive on a public street is seen as a good thing in some circles – cars bad, bad, bad; and the impact on other businesses on Wilshire Avenue isn’t taken into account at all. Some folks seem to think the experience is cosmopolitan, likening it to a veritable Parisian vacation, but failing to note the difference between a sidewalk café and putting tables out in the middle of a road closed for that purpose – something no Parisian citizen would tolerate for a second.
Even though the staff report says it awaits City Council guidance, it is replete with pro-street theft propaganda, including another one of those ginned up polls done by Kosmont whose previous efforts include this hot mess. And it gets even worse.
Staff is requesting an “Asssement” opportunity to locate other places in DTF to recreate the money loser on Wilshire, “vibrancy” sounding ever so much better than bureaucratic busywork and inconvenient street closings.
Well the die is already cast on this one. Zahra and Charles just ooze sanctimonious support for this hare-brained idea; and Bruce Whitaker is all in for it, too, for some nincompoop reason – maybe because his wife likes it. Nick Dunlap recused himself last time and may do so again. Or he may just go along with more staff-driven nonsense. Only Fred Jung seemed really opposed to this scheme, but he’s going to be in the minority.
On June 26th the Fullerton Planning Commission revisited the never-ending saga of a Noise Ordinance Revision, mostly as it applies to illegal noise in Downtown Fullerton, a situation that City Code Enforcement has for years been energetically ignoring. Friends may recall that the City Council bobbed and weaved on this issue at the end of 2023 and again in February, without, seemingly even bothering to read the proposed mess of an ordinance. Taking bold action the Council referred the matter back to the Planning Commission who had already rubber stamped it.
But when the PC did review the matter again, the same thing it had already approved, the Commission seemed to have developed both curiosity and courage. On March 26th they savaged the jumbled and contradictory hodgepodge and decided they had better have an on-site examination of the actual problem and the problem makers; afterward they would reconvene.
And reconvene they did, for a “workshop.” Somehow – and it’s not quite clear how – the meeting had been identified somewhere as a “public hearing,” a meeting where important discretionary decisions are made. Even the staff report contained a recommendation to approve the ordinance changes – a formal action. Some of the Commissioners wanted to shut it down then and there, and reschedule the matter; others were eager share their opinions after on-site field trips. In the end the Planning Commission continued the matter so that staff could get it right next time (they won’t).
The staff report itself contained the usual propaganda and misstatements and handwringing that have become the hallmark of Sunayana Thomas, Fullerton’s Planning Director and Economic Development expert. Here’s one:
This statement is absurd, of course.
Then there was the same old litany of difficulties in legally enforcing anything and winning in court. Jesus H., when they don’t feel like doing something they’re just weak as kittens.
Two things emerged during brief “public comments.”
First, Joshua Ferguson pointed out that the notice error was a Brown Act violation and also that a “serial meeting” had taken place. The unnamed lawyer at the meeting who is employed by “The I can’t Believe It’s A Law Firm,” claimed everything was kosher because a quorum of the Commission never met to discuss anything, which begs the question of whether staff itself can organize a serial meeting, illegal under the Brown Act.
Another thing that popped up is that staff, on its own initiative has actually now raised the allowable decibel level that they are recommending in Fullerton’s Commercial Zones to 80dBs – based, presumably, on their field adventures.
Two things remain crystal clear: City staff doesn’t want to do their jobs, and the coddling of nightclub operators abusing their 47 Licenses is going to keep happening until some City Council caves in and gives the bar owners legal license to keep doing what they’ve been doing for 20 years. The long-running effort to protect lawbreakers in Downtown Fullerton will continue for at least a while longer. And every delay makes more money flow into the pockets of the scofflaw bar owners.
FFFF has already reported on some of the colorful financial background of Johnny Lu of TA Partners, our City’s stand-up partner on the so-called “boutique” hotel project at the railroad tracks. This hot mess even has a name: The Tracks at Fullerton Station. The development has morphed into a monstrous minotaur by adding approval for a massively dense apartment – an amalgamation which gives us a shocking 130 units per acre, overall.
Well, anyway, we previously shared the news that Johnny was in default on massive construction loans he somehow finagled for projects in Irvine a few years ago. The lender on those has foreclosed on those properties.
And here’s some even more recent news. It seems that Johnny has waded out into more legal problems over in LA, according to The Real Deal, a real estate news source. Here’s the thrust of the complaint by bamboozled investors on a “project” at Playa Vista:
“The investors — who form an entity called RUC14 Playa LLC — sued Lu, Liu and TA Partners, alleging commingling of funds, fraud and misrepresentation, court records show. Attorneys for TA Partners, which have requested for arbitration in the case, did not respond to a request for comment.“
Johnny and his partner, Larry Liu, declared their bankruptcy on the Playa Vista project. But let’s give the misunderstood boys a break. A little contrition goes a long way, right? Said Larry:
“We would like to offer our apology for the non-compliance during project execution,” Liu wrote in the letter. “Self-reflection is needed and I would like to apologize.”
Whatever any of this means to “TA Westpark LLC.,” the corporation that was awarded the Fullerton project entitlements (without any competition) remains to be seen. But now Johnny and Larry have equity – and boy have they got equity; see, Councilmembers Zahra, Charles and Whitaker handed them a bonanza – a plot of land available for hundreds of units – for a mere pittance: $1.4 million less associated costs.
Ms. Charles happened to mention at a council item about raising funds for Fullerton’s fiscal disaster, that the boutique hotel plan was moving along. But there was no mention of the fiscal disaster facing Johnny and Larry Enterprises. Does she even know? Does she understand what is happening? Does she care? Probably no on all three.
The plan here is crystal clear. At this point nobody is going to lend Lu and Liu a bent nickle. But these fine fellows will have entitlements worth tens of millions on this project; a project that never should have happened in the first place – an unsolicited proposal by a local guy who had no chance of building a birdhouse.
This project will be reassigned to a third party, someone the City “business development” expert bureaucrats will be sweet-talked into recommending. And then Johnny and Larry will quietly disappear from Fullerton with millions belonging to us.
Some folks have been asking about the fate of the idiotic “boutique” hotel project that had morphed into a hideously overbuilt hotel/apartment hippogriff that is twice the allowable density permitted per the City’s own Transportation Center Specific Plan. Of course the project was never contemplated at all in the Specific Plan, so who cares, right? Fullerton being Fullerton.
In an act of utter incompetence the City actually rushed the approval to transfer of title to the land, before the deal had received final approval. Then they gave it away the land for pennies on the dollar.
Friends may recall our last October post in which we discovered that the new “developer,” one Johnny Lu of TA Westpark LLC, was way upside down on loans he had somehow leveraged on apartment blocks in Irvine and was in default.
You may also recall that Lu started shifting the property to different corporations, the first of which, a Delaware corporation, was non-existent. And just for grins, Mr. Lu changed the property description, too, when he later deeded it back to his California Corporation.
Anyhow, it looks like Johnny has finally created and recorded the appropriately named Delaware corporation in March – only two years too late, but, hey, not bad for Fullerton, right?
There has been nothing but radio silence from City Hall as to the status of Mr. Lu and whether he has met any of the stipulated deadlines in the Development and Disposition Agreement, but as we have learned in the case of the Florentine/Marovich sidewalk heist, contractual obligations mean nothing when the “I Can’t Believe It’s a Law Firm” of Jones & Mayer is your City Attorney. Recently, cluelessly verbose Shana Charles indicated that the project was still alive and well. She didn’t mention Mr. Lu’s financial embarrassment, but then nobody else has, either.
And now for some sadly interesting news. It turns out the original Founding Father of the boutique hotel concept, Craig Hostert of West Park Development – the guy who sold the idea to Jennifer Fitzgerald, Jan Flory, Jesus Quirk Silva, Ahmad Zahra, Bruce Whitaker, et. al. – died in late May.
Poor guy. He went to his Reward after getting pushed out of his own scheme, and sticking us with the appalling, metastasized mess the concept has predictably morphed into; showing that once again, no bad idea goes unappreciated in downtown Fullerton. Being Fullerton, of course.