A few years ago during the depths of the COVID pandemic, the Fullerton City Council voted to put a sales tax measure on the ballot. Since things were looking grim and with revenue falling off, the best course of action in City Hall seemed to be to lay it on to taxpayers. It was necessary to protect Fullerton’s quality of life, you see; or, to be more precise, to protect the pay and pensions of City employees, particularly the cops and “fire fighters” who suck up the majority of the municipal budget.
Well, the names have mostly changed, except for Ahmad Zahra, but the playbook remains the same.
At their November 7th meeting the City Council heard a report from a company called FM3 that had been tasked with producing a survey of resident concerns, and, significantly, to poll them about how to raise revenue. And lots of it.
Who actually hired FM3 in the first place is a mystery, but it must have been our illustrious City Manager, Eric Levitt, since no record of the Council approving a contract is found in the City Clerk’s database. So far they have been paid $49,000 – most likely sneaking under their City Manager’s spending authorization.
Before delving into the presentation, it’s important to note that FM3 is a consulting operation deeply involved in promoting government tax and bond efforts, and has been supporting liberal Democrat politicians for decades. One of the clients listed on their website is Carter/Mondale! On their splash page we find the slogan: Synthesizing Public Opinion To Help Achieve Your Goals, which is code for push polling that promotes your client’s goal of raising taxes.
The company conducted its polling of likely voters last spring, The “results” were presented to the Council on the 7th.
The concerns of the citizenry polled emphasized Fullerton’s rotten roads and included a bunch of stuff that the City has no control over and is merely being used as data filler. The options were presented by the pollsters.
Notice the inclusion of budget shortfalls on the list. According to FM3, 45% of those surveyed believe budget shortfalls are a extremely/very serious problem. Really? Then the other shoe begins to drop.
First, it’s curious that somehow data relating to 2019 and 2020 are shared. Where did that data come from? And what happened to 2021 and 2022? This presentation is just nonsense.
The bland term “additional funding” to the initiated means more taxes, but probably not to those polled. Not yet anyway, for the respondents are being artfully massaged by people whose job it is to push and pass tax proposals for their governmental “clients.” The bit about providing “the level of services Fullerton residents need and want” is telling, and so is the language. How does one’s “personal opinion” qualify one to opine on all Fullerton residents? The purpose is to loosen the respondents mind into the miasma of the common good, as defined by the principle beneficiaries – City employees. Then the other shoe hit the ground.
It didn’t take very long for FM3 to roll out a couple of “hypothetical” sales tax raising ballot measures, one a general purpose tax and the other more narrowly directed to infrastructure, although including the ambiguous phrase “to maintain rapid police, fire and 911 response.” The general purpose tax only requires 50%+1 ballot majority; the special purpose tax requires a 67% majority. The latter is an almost impossible threshold to get over.
Then FM3 rolls out some interesting language in their push for a general sales tax. Notice how these alleged concerns of the surveyed mimic the language of the typical “push poll.” FM3 is using language that will elicit super-high positive responses and suggest that others are already on board. The tiny text at the bottom of the slide tells all. But is all this dire language persuasive when it actually comes to voting?
Finally, FM3 sums it up by saying that a general sales tax is winnable. But is it? Somebody said the same thing about the City’s Measure S back in 2020 and it failed.
In the end the Council (Jung, Zahra and Charles) voted to keep the “education” process going, a process that we know is nothing other than political propaganda aimed at persuading a majority of voters and coordinating with a special political action committee set up to scare, cajole, and bamboozle the voters.
As Bruce Whitaker pointed out on the 7th, there is supposed to be a “bright line” that separates government information from government propaganda. But this line only in the abstract law. In practice the line dissolves almost completely.