Local Media

The Truth About Matthew Cunningham

A Friend pointed out something that bears mentioning for those of us that have some sense of ethics but may be naïve when it comes to blogs and how some operate.

Did you know that Matthew Cunningham has another website besides the oh-so Mauve County?  It’s Pacific-Strategies where he brags about “employing innovative social media strategies to advance your message and create community” and “influencing opinion leaders through via both new and tradional media”.  Nice typo’s Matt.  Clearly he is the superior communicator!  I’m not too sure what this clown is trying to say with this: “successfully guiding your projecting throuygh the government approval process” and “providing seasoned counsel to ensure your message is taken seriously by opinion leaders ad key decision-makers”.  It is hard to take anyone seriously that brags about communication and swaying public opinion when the author can’t even complete a sentence.  A wordsmith he is not but maybe a word-butcher.  Just imagine a game of scrabble with him.

Ah, but now Matt’s “strategies” at Mauve County are clear!  He gets to be a paid consultant (I find it hard to believe that anyone would actually give him a dime) via one company, Pacific-Strategies, while he attempts in vain to sway public opinion on his Mauve site by “employing” those innovative social media strategies.  I speculate that those strategies include but are not limited to the hiring of extra bloggers to post pro threads for Cunningham’s paid cause and then the twerp has these same extras jump in and lob personal attacks to discredit any opposition or support for their paid cause. “We’re experienced with effective strategies for favorably influencing elected leaders, government officials, and community and opinion leaders—building coalitions and mobilizing opinion in support of your goals, and neutralizing critics.”(http://www.pacific-strategies.com/collaboration/)  So his job is to NEUTRALIZE CRITICS!  If you pay him some money or do him a favor, he will NEUTRALIZE critics.  Is he talking about offing someone?  Bumping someone off?  Or just a shotgun approach for attacking anyone with a different opinion, especially one supported by facts?

After reading these carefully crafted words from Matthew Cunningham own website, there should be no doubt in anyone’s mind just how Red County operates under his direction and the truth behind Matthew Cunningham slanderous lies.  He is completely void of any moral or ethical foundation which a normal person might be grounded in.  In his own words, Cunningham says “More and more people get more and more of their information from new media such as blogs, Twitter and FaceBook, and your organization needs to engage them in those arenas. Properly used, new media tools powerfully enhance your organization’s ability to not only communicate with your target audience, but build trust and community.”  Building trust through outright lies and deception is usually called FRAUD. That is particularly bad when your own mission statement reads: “Red County strives to provide intelligent, well-informed insights into local political issues affecting the lives of readers in each market we serve. In striving to support the ideals of limited government and individual liberty, Red County will hold the mirror up to Republicans and Democrats alike.”  Clearly, there is no mirror in the arsenal at Fraud County.

And as if that wasn’t bad enough!  Anyone with their own website, including FFFF, can determine visitor’s internet provider address much the same way we use caller ID.  If you are a genuine visitor and you leave genuine comments, no problem…unless of course you are on Cunningham’s web site.  Bloggers on Blogspot.com don’t normally have that level of access, so no need to worry about posting on those sites.  The real concern should come when a commentator dishes out insider information on a government agency and the head of that agency has the blogger in his back pocket.  Then the blogger gets to out the commentator.  It is not ethical to throw a genuine whistle-blower under the bus but we are not talking about an ethical person, now are we.   It is reminiscent of the reports of Cunningham outing of sex abuse victims.  I don’t know if Cunningham was actually paid to out anyone, but the content of his other website begs the question.

There are a lot of talented people reading this who are much smarter than me and I encourage you to do some digging yourself.  After I did my own digging into this, I realized just how biased I have become against Red County and several of their resident (generally newer) bloggers.  Therefore, it is imperative that you check for yourself.  I’m no great sleuth like the other FFFF’ers but if we can shed a little light up this dark hole, all the better.

I would love to know the names of anyone who has ever contributed a penny to Pacific-Strategies and follow that paper trail.

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Fullerton Boy Fighting His Way Out of a Coma

A little 4-year old boy named Jeremy Friedrich is at CHOC in a coma.  After a long Thanksgiving weekend, November 29th, Jeremy and his big sister, Emily (6), were playing on a backyard playground when little Jeremy’s neck was caught up in a jump-rope the two had been playing with.  His father found his lifeless body and his mother began CPR.  Paramedics were able to jumpstart his heart but he has yet to regain consciousness.

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This little boy and his family need all the help we Friends can muster up, whether it is through prayers or donations.  If you believe in miracles, please pray for one.  If you have a few dollars to spare, please donate to the Friedrich Family Fund at any Fullerton Community Bank.  The next time you roll past a church or FC Bank, please stop in and do what you can.

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Missing Person: James Wernke

Update 12/15 11:30 AM:  ABC7 and KTLA are reporting that James Wernke’s body was found near a creek this morning, 100 yards from St. Jude in a wooded area. Reporting no signs of trauma. Think water swept him away.

Update 12/15 7:30 AM: KFI is reporting that joggers this morning found a dog wondering behind Brea Dam that matches the description of the missing dog.

Update 12/14 6:00 PM: The Office of Emergency Services has offered the use of their search and rescue team to do an all night grid search of undeveloped areas including and surrounding the Brea Dam area, and adjacent trails.  They will be staging at the Sports Complex, and the lights will be on all night.  In addition to the search the PD is pursuing additional leads which may have a bearing on the missing person case.

Fullerton Police are looking for James Wernke, who went missing on Saturday, December 12th in Fullerton. He was last seen with a yellow Labrador near Sunnywood Dr. and Hermosa Dr. around 1 p.m.

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James Wernke is 6′4″ tall and weighs approximately 190 pounds. He has blue eyes and sandy blond hair.

James had no identification, jewelry, or money on him when he left, according to his family. He may have his cell phone with him because his family hasn’t been able to find it anywhere.

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If you have any information about James Wernke’s whereabouts, please contact the Fullerton Police Department.

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Barbara Giasone Delivers Gut-Punch to Obesity, But Misses The Bigger Picture

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Talk as fast as you want. I'll get the news from FFFF later.

Orange County Register reporter Barbara Giasone finally sunk her teeth into a red meat issue with her surprising interviews of high school kids that appeared in the April 30 issue of the Fullerton News tribune. Surprising you ask? How so? Because it might actually smack of criticism of Fullerton City Council and its staff who are promoting a six million dollar pay out to the largest fast-food corporation in the history of mankind in order to move a McDonalds 200 feet closer to a bottomless supply of junk food junkies – high school students at Fullerton High School.

We find it interesting that Barbara followed up on her usual fluff piece of April 23 with her theme of the 30th: she got the idea from us! Although we got no credit from Babs, a professional courtesy we can forgo since neither of us are professionals, we are encouraged that she is reading our blog and is willing to follow our lead. Heretofore she has been regurgitating City hall press releases; if she is willing to use FFFF as a source of her journalistic inspiration we can only envisage good things for Fullerton.

Our only suggestion to Barbara at this point is to get the rest of the story: the subsidy to a vast corporation; the crappy McSpanish architecture; the use of the “save the Fox” movement by city staff to leverage a titanic McBoondoggle.

Barbara: how did the Fox preservation project morph into the endomorphic mess it has become?

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McMORE!

 

 

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